AQMA’s basis for processing personal data will vary, but in accordance with the Personal Data Act § 8 letter a and b will consist of consent from the data subject or because it is required by law. Furthermore, it may be necessary to process personal data to fulfill an agreement with the data subject or to fulfill a legal obligation. Consent to the processing of personal data can be withdrawn at any time in accordance with GDPR article 13 (2) letter c.
About personal data and the regulations
Personal data is information and assessments that can be linked to an identifiable individual. This can be name, address, telephone number, e-mail address, IP address and purchase and behavior history.
All processing of personal data, such as collection, registration, storage and disclosure, is subject to special rules, including in the Personal Data Act. It is the general manager who is responsible for the processing taking place in accordance with the rules of the law. The Norwegian Data Protection Authority supervises that the law is complied with.
What kind of information do we collect?
In order to deliver the best services possible, we are dependent on collecting various types of information, including personal data about you. Below is an overview of how we typically collect personal data and what information this typically is. We do not collect sensitive information and most information is anonymised.
a) Information you provide to us yourself
When you contact us via the contact form on our website, you must provide some information that is stored by us, such as name, e-mail address and, if applicable, mobile number. We may also store information when you contact us later if necessary. The information you provide can also be enriched using search services or social media to which you may give us access.
b) Information we obtain through use of our services
When you use our services, we record information about which services you use and how you use them. We collect, among other things, information about:
i) Your device and your internet connection
We can register information about the device you use, for example mobile/PC manufacturer, operating system and browser. We may also collect information about the connection to our services, such as IP addresses, network ID, cookies and unique identification files.
ii) Use of service or purchase
We record information about your use of the services, such as which pages you are on, when you are on the pages and which functions you have used on the pages.
c) Information we receive from other sources
We may receive information about you if you use any of the other services we offer on this website. We also work closely with third parties (eg business partners, providers of technical services, payment and delivery services, advertising networks, analytics companies, search engines and credit reference agencies) and may receive information about you from them. This also includes information that is publicly available.
d) Information cookies (cookies) and other content that is stored locally
When you use our services or visit our websites, cookies and other data are stored which can later be read by us.
e) Automatic assessments
Through analysis of your purchases and behavior, automatic categorization of you as a customer can be derived.
What is the information used for?
We use personal data for the following purposes:
a) To provide and improve our services
We use personal data to deliver our services to you. For example, we need personal information so that you can log in to our pages and, if relevant, to be able to pay for services. We also use personal data to ensure the best possible user experience for you, including by adapting the display of the content to your screen/device and ensuring the fastest possible loading of the pages.
b) To customize the services, provide you with recommendations and relevant marketing
We want to provide you with recommendations, product information and service adaptations that are as relevant as possible to you. This will both be given on the basis of your own behaviour, e.g. on the basis of which products and services you have used or purchased, advertisements you have clicked on, or articles you have read, and on the basis of the behavior of other users with similar usage patterns to you.
c) To improve digital communication and advertising
We may use information we obtain through your use of our services to improve our advertising in digital and social media.
d) To prepare statistics and understand market trends
We prepare statistics and map market trends. We do this in order to be able to improve and further develop our product offerings and services. As far as is practically possible, we try to do this with anonymous information, without us knowing that the information is linked specifically to you.
e) To prevent misuse of our services
We use personal data to prevent misuse of our services. Abuse can be attempts to log into other people’s accounts, attempts at fraud, “spamming”, incitement, harassment and other actions prohibited by Norwegian law.
Sharing of information
In some cases, AQMA shares personal data with other companies that perform services on our behalf. This is primarily to give you a safer and better experience. Here are the most important examples:
a) When others perform services on our behalf
For example, web and marketing agencies to operate the website and show you targeted marketing as well as create campaigns. They are not allowed to use this personal data for anything other than performing services for AQMA.
b) In case of suspicion of an offence
Will information be disclosed to public authorities upon request. We will also be able to hand over information in the event of suspicion of fraud, or information that is necessary to clarify specific disputes.
Deletion of personal data
We are required by law to keep certain personal data. Examples of this are:
- Bookkeeping Act
- Order data according to right of withdrawal
- Order data according to guarantees.
You have the right to have all our information about you deleted on request, if we are not required by law to store it. You can contact us about canceling your customer relationship via e-mail to: firstname.lastname@example.org
Protection of personal data
We use appropriate security measures to protect personal data under our control against unauthorized access, collection, use, disclosure, disclosure, copying, modification or disposal.
Especially regarding marketing in e-mail and SMS
If you have an active customer relationship with us, we can send you marketing by e-mail or with other electronic communication methods in accordance with section 15 of the Marketing Act. This includes newsletters and other inquiries regarding content, services, offers, campaigns and events from us, via e-mail, telephone, SMS and social media.
If, on the other hand, you do not have an active customer relationship, we will only send such marketing if you have given us your consent to this. Your personal data can also be used to customize this communication. You can unsubscribe from marketing inquiries easily and free of charge at any time through the unsubscribe function in the e-mails/SMS.
In the event of major changes, we will inform you of this.
Right to complain
You have the right to complain to a supervisory authority, here the Data Protection Authority, in accordance with GDPR article 13 (2) letter d.
If you have any questions about our privacy statement or about our use of personal data, please contact us at email@example.com